Speakers

Scott Stratten

President, UnMarketing

Scott Stratten is the President of UnMarketing. Formerly a national sales training manager and a Professor at the Sheridan College School of Business, he has been running his "UnAgency" for 8 years which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 76,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book "UnMarketing: Stop Marketing. Start Engaging" became a national best-seller before it was released and was also just named one of the top business books of the year by 1-800-CEO READ.

Hugh McGoran

Senior Vice President, Agency Sales comScore, Inc.

Hugh McGoran serves as Senior Vice President of Agency Sales at comScore. An internet advertising veteran, Hugh's experience ranges from business development and operations to interactive and traditional marketing. He comes to comScore from Turn, Inc. where he led the company's sales team transformation from advertising network to demand side platform.

Prior to Turn, Hugh served as SVP Sales at Peer39, a leader in semantic targeting. Before Peer39, Hugh was at TACODA, Inc. starting as their Vice President of Eastern Advertising Sales. Following their acquisition by AOL/Time Warner in 2007, Hugh lead the TACODA sales integration into AOL's Platform A and was appointed sales lead for AOL's Behavioral Targeting effort.

Before joining TACODA in 2005 he was Vice President of Advertising Sales at Real Cities, a national network of regional and vertical websites created and operated by Knight Ridder Digital. He joined Knight Ridder Digital in 1996 and held various positions including Director of Interactive Sales for the Philadelphia Inquirer and Daily News and Regional Vice President for Knight Ridder Digital. Hugh came to Knight Ridder from his previous role as Director of Interactive Advertising at Lorel Marketing in Philadelphia, PA.

Hugh is regularly quoted in industry publications and has presented at numerous industry events and panels. He lives in Stamford, Connecticut with his wife and their two daughters.

Please follow this link to view Hugh's profile on LinkedIn.

JAY BAER

Founder and Social Media Strategist, Convince and Convert

Jay has provided Internet marketing and strategy since the inception of the medium in 1994. In addition to his work with leading PR firms, Jay has worked with more than 700 companies and organizations, including Nike, John McCain, Sony, Head & Shoulders and 25 of the Fortune 1000.

A founder of five companies, Jay started Mighty Interactive a leading Internet marketing company in 2000, and merged the firm with Off Madison Ave in 2005. Mighty Interactive has been named Arizona’s best Web Design and Internet Marketing Firm for the past five years by readers of Arizona Business Magazine.

Jay was the co-founder of azfamily.com, one of the country’s largest local Web sites, and was a Vice President in the world’s first virtual Web hosting company. Before getting involved with the Internet, Jay was a public relations and political consultant.

In February 2011, his book The Now Revolution was published, written with co-author Amber Naslund.

Sree Sreenivasan

Professor and Dean of Student Affairs, Columbia University's Graduate School of Journalism

Sree Sreenivasan (@sree) is a tech evangelist and skeptic (he can explain how he's both) specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC and frequent guest on various TV shows, he is now a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts (the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field). He is co-founder of SAJA, the South Asian Journalists Association, a group of 1,000+ members across the U.S. 
 
In 2009, he was named one of AdAge's 25 media people to follow on Twitter and in 2010 was named one of 20 journalists to follow by the Society of Professional Journalists and one of the 35 most influential people in social media by Poynter.org. You can find him on Twitter at http://twitter.com/sree and on Facebook at http://facebook.com/sreetips and on the Web at http://sree.net/

C.C. Chapman

Founder, Digital Dads and author, Content Rules

C.C. Chapman is an author, speaker and consultant who has been called by many "a modern day renaissance man." He is the author of the book Content Rules (Wiley 2010) and the Founder of Digital Dads, where a dad can be a guy. C.C. helps a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.

C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He was one of the first professional podcasters and continues to share his knowledge and insights on the popular Managing the Gray. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com.

Steve Schildwachter

Executive Vice President, DraftFCB

Steve Schildwachter has worked in every marketing communications discipline across digital, shopper marketing, promotion and advertising. He's a thought leader in channel planning, with the capacity to use these disciplines together in a way that will drive a client's business. Steve has experience in CPG, Retail, QSR, Media, Technology, Pharma and Financial Services. He has been at the helm of several global campaigns. For one of his clients he earned a U.S. Patent. The Internationalist magazine just named him an Agency Innovator of 2011. Steve lives in Chicago, speaks Spanish and blogs at http://admajoremblog.blogspot.com.

Tom Martin

Founder, Converse Digital

Tom is an internationally recognized speaker, an active blogger at HelpMyBrand.com, a regular contributor to Ad Age's Small Agency Diary , and the founder of Converse Digital , a social media and content creation firm that helps ad agencies and their brands understand how to monitor, create and engage in digital conversations to grow market share and/or increase customer loyalty.

A 20-year veteran of the ad agency business, Tom has worked with local, regional and global brands in the airline, hospitality, gaming, telecommunications, dot-com, healthcare, entertainment and restaurant categories. After successfully building digital and social media practices inside ad agencies, Tom now spends his days helping other ad agencies bridge the cultural, staffing and ideation hurdles that hinder the integration of traditional and digital advertising solutions. Follow Tom at @TomMartin.

Director of Search Engine Marketing, Eleven Inc.

Lisa Bari is an award-winning search engine marketer and digital agency manager with over 8 years of experience working with leading brands such as Adobe Systems, The Clorox Company and PetSmart. Lisa has held agency management roles at Covario and AKQA and is currently Director of Search Engine Marketing at Eleven Inc., building out their Search practice. Additionally, she spent four years in Munich, Germany, where she sold and managed strategic accounts for Lycos Europe’s white-labeled shopping engine. Lisa holds a B.A. from the University of California, Berkeley and an MBA from Purdue University’s Krannert School of Management.

Chief Marketing Officer, Orabrush

Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. Jeffrey’s entrepreneurial roots began early and run deep. As an enterprising fifth grader backed by a supportive family, Jeffrey funded his own private school education by selling Idaho potatoes door-to-door to unsuspecting Utahns. In the process, he seized control of his education and career, which he would never relinquish.

As CMO for Orabrush, Jeffrey brings his considerable powers of persuasion to bear for the company and its stakeholders. His primary expertise includes web-focused architecture, copy writing and wireframing, corporate and direct sales and search engine optimization. While serving as CEO for Orabrush in late 2009 through August 2010, Jeffrey envisioned the Orabrush YouTube campaigns that brought Orabrush more than 30 million views in less than a year. He recruited an all-star management team for Orabrush, including the company’s CEO, COO and CFO. Prior to his Orabrush experience, Jeffrey served as CEO for a retail company, Pixlin Journal Smart; as the social media and marketing manager for FamilyLink; and in a variety of sales and marketing jobs. Jeffrey has pursued a variety of educational opportunities, with a clear bias toward useful knowledge rather than theoretical strategies. Beginning in high school, he began to take college coursework at the College of Southern Idaho at night, then continued to pursue business coursework at LDS Business College and most recently earned a business degree in marketing at Brigham Young University. He also earned a degree in international business at Brazil’s prestigious Fundação Getulio Vargas.

Senior Vice President of Client Services, TRAFFIQ

Lori is a veteran of the media industry with 18 years of client and agency experience, the past 12 focusing on digital. Most recently, she was a Client Partner overseeing Razorfish's largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large scale clients including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, The Travel Channel and Smith Barney. As a Client Partner, she guided teams of specialists in digital media, search, strategy, ecommerce, creative, website content creation, user experience and technology. Before joining Razorfish, Lori spent six years as a VP, Account & Media Director with Initiative Media/ID Media, where she co-launched FastBridge, their interactive media division. She oversaw the marketing strategy for Nextel, Maybelline, Nikon, E*trade, and Brinks Home Security. She has also worked in the direct mail group for Wunderman Cato Johnson and in-house running the broadcast and newspaper media department at Stern's Department Stores (now Macy’s) overseeing outside agencies.

Director of Search Engine Optimization, AKQA

Jason Damas is the global Director of SEO for AKQA, the largest independent interactive marketing agency in the world. Jason led the creation of the agency’s SEO offering, and oversees all SEO strategy and business development work for the agency’s internal and external clients, including Clorox, Visa, Nike, Audi, and HSBC. AKQA is known as one of the finest creatively-focused agencies in the world, and the SEO team strives to marry the agency’s core creative focus with SEO, a performance-based discipline tied to earned media.

Prior to joining AKQA, Jason was in charge of SEO strategy and business intelligence initiatives for CBS Interactive’s games, sports, music, lifestyle, and entertainment properties, including high-traffic properties such as GameSpot, Last.fm, NCAA.com, Chow, MP3.com, and more. He also has experience as an SEO Content Strategist with Move.com/Realtor.com and spent three years as a principal analyst at iProspect, a leading search marketing firm, on accounts such as Marriott International, Circuit City, and Consumer Reports. While at iProspect he also was part of the team that designed and launched the agency’s Website Conversion Audit service.

Jason is a graduate of Northeastern University’s journalism school, and spent the early portion of his career as an arts & entertainment journalist for The Boston Globe, All Music Guide, Amplifier Magazine, and PopMatters. Among his related pursuits is Labelscar.com, a site chronicling the shifting environment of retail developments in the US and Canada, with a focus towards the loss of public/private space. Labelscar has been featured prominently in the Wall Street Journal, The Economist, and more publications due to its focus on preserving the memories and history of “dead malls” and other significant retail spaces.

Founder and Managing Director, The Mobile Culture

Mike is currently Founder and Managing Director of NYC-based mobile marketing consultancy, The Mobile Culture.

Clients include: Tiffany & Co., Bed Bath & Beyond, The U.S. State Department, J&J, Bayer, IcyHot, Bullfrog, Allegra and Marriott. In addition, Mike is a weekly contributing author for Forbes, Huffington Post, Mashable and Microsoft Tag Blog focused on mobile strategy and trends.

Previous roles include managing the vast digital marketing services portfolio of Omnicom Group (OMC) corporate's 200+ operating agencies and Director of Strategy at Omnicom-owned, MobileBehavior.

Mike received a Bachelor of Arts in Advertising from Brigham Young University and his Master's in Strategic Communications from Columbia University where he also serves as Mobile Marketing Club President. He can be followed at @MobileMatthews, reached at mike@themobileculture or about.me/michaelmatthews.

Enterprise Marketing Manager, Intel

Laurie Buczek is the Enterprise Marketing Manager for Intel Corporation’s Storage Group where she is responsible for the full marketing mix for the product line. Prior to joining the storage team, Laurie managed the team responsible for the user experience of intel.com along with the on-domain social media strategy for Digital Marketing. Starting in 2008, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of Enterprise 2.0 for employees to connect & collaborate internally. Laurie began her social media journey in 2007, while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Over the course of her Intel career, Laurie has also been responsible for driving marketing initiatives around business desktops, wireless network infrastructure and embedded products.

Laurie’s work has been published and showcased across the industry. She is also a member of the Social Media Business Council and an alumni member of the 2.0 Adoption Council

In her life before Intel, Laurie worked for Forrester Research and Gateway, Inc. Laurie holds a degree from The Ohio State University.

Fueling Ad Agency New Business

Michael Gass has spent his entire advertising career in business development for small to mid-size advertising agencies. After speaking and writing about best new business practices from his own experience and requests from numerous agencies for new business advice, he launched his own consultancy in 2007.

“Michael is without doubt one of the leading, if not the leading social media expert as it relates to the world of advertising and marketing agencies,” Clive Maclean, CMO, Engauge, Columbus, OH.

His social media 'homebase' is Fuel Lines, which in 3 years time Michael has grown into an influential ad agency new business/social media blog that is currently ranked among the top 100 marketing blogs, according to Advertising Age’s, The Power 150, a ranking of the top English-language blogs in the world.

SVP, Director of Analytics & Insights, Havas Digital

Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups. In this role, he also works closely with Havas Media sister agency MPG's research team to ensure seamless, integrated processes and insights across business units.

Michael has been involved in the field of analytics for more than 15 years, with a strong focus on consumer insights, statistical modeling and online marketing analysis. He also possesses Masters of Science degree in applied mathematics and operations research.

Previously, Kaushansky led marketing analytics at OgilvyOne. His insights experience also spans several leading advertising agencies and Fortune 500 brands, including Publicis Modem, GE Money, Target, Consesco, Glaxo-Smith Kline, Fingerhut and Union Pacific Railroad.

Founder, LocaModa Inc.

Stephen Randall is founder and chief executive of LocaModa Inc., a place based social media company. Prior to LocaModa, he was a founder of Symbian, helping to establish it as the global leading mobile operating system provider. Prior to Symbian, Stephen was President of Psion Software, which he helped build into a global licensing business. Before venturing into mobile and social technology, Stephen developing the world’s first digital guitar, for which he received a British Design Award from HRH Prince Phillip.

LocaModa is a place-based social media company, dedicated to helping locations engage customers and brands engage audiences. The company was founded on the vision that place-based networks, advertisers and venues will need to leverage the web for frictionless media, connectivity to customers, cross channel audiences and measurability. LocaModa enables networks and venues reaching over 100,000,000 people every month in cafes, bars, restaurants, colleges, high-traffic public spaces and at major events. LocaModa is a privately held company headquartered in Cambridge, MA.

Founder, The Lookinglass Consultancy

Charles Day is the founder of The Lookinglass Consultancy, a full-service consultancy that helps companies increase their use of creativity to build long-term competitive advantage.

He works with some of the world’s most innovative businesses -- from entrepreneur-driven boutiques to global holding companies -- crafting culturally sensitive solutions and systems that produce sustainable results. The Lookinglass was recently featured in AdAge for its success in helping companies like McCann and Crispin Porter + Bogusky develop company-wide practices that dramatically increased collaboration and established new revenue streams.

Charles has studied organizational creativity during a career that spans two decades of building and working with over 120 creatively driven businesses. He began in the agency world at Ogilvy and then DDB, working in every area from media to account management to production leadership. Then, as founder and CEO of the internationally acclaimed film editing network The Whitehouse, he guided the company through the entire business cycle. By the time he sold his ownership in the company, The Whitehouse had won more creative awards than any advertising industry supplier in history.

Charles writes and speaks regularly on the importance of creative thinking in today’s unpredictable business landscape. His blog “Art, Meet Commerce” has been recognized for its insight and clarity describing how companies can best satisfy the needs of both creativity and commerce. He is racing to meet a deadline for his book on the subject.

Founder, Left Brain Advisors

Bob Maloney is the founder of Left Brain Advisors, a consulting firm that focuses on providing strategic financial and operational services to Marketing Communications Companies. Left Brain Advisors delivers solutions across a wide range of financial management issues, including Client Compensation, Strategic Planning & Management Reporting, Cash Flow Optimization, Accounting & Internal Controls, and Exit Strategy Planning. Left Brain Advisors works with some of the top independent agencies in the United States, including start-up creative boutiques, full-service advertising agencies, and digital marketing firms.

Prior to founding Left Brain Advisors, Bob spent 18 years in the finance organization of Leo Burnett. Most recently he served as CFO of Leo Burnett North America with financial responsibility for 6 business units spanning both traditional advertising as well as marketing services. He has extensive experience in various aspects of agency finance, including strategic planning, financial reporting, client contract and compensation negotiation, working capital management, and internal controls. As CFO, he developed financial plans and implemented a series of cost control initiatives that resulted in Leo Burnett consistently delivering best in class operating margins. Additionally, he oversaw a cash management initiative that resulted in a 70% reduction in trade working capital. Bob has extensive experience designing and managing client compensation systems with some of the industry's leading advertisers, including Procter & Gamble and McDonald's. He holds a B.S. in Accounting from DePaul University and is a CPA.

Bob can be reached at (312) 854-7073 or bob.maloney@leftbrainadvisors.com.

Owner, AudienceAudit

Susan Baier champions the cause of audience relevance with organizations and agencies, helping companies make their marketing more relevant, effective and economical.   Susan's strategy work combines a unique mix of marketing, research and business development acumen to help organizations understand their customers and prospects better and learn how to leverage relevance in their traditional and digital marketing initiatives and throughout their organization.

Susan has an MBA in Entrepreneurship and more than 20 years' experience in product and brand management, marketing, research, business development and strategic planning with Fortune 100 firms, agencies and small business.  Her company, Audience Audit, offers marketing strategy, relevance consulting and attitudinal audience segmentation research.  

Chief Marketing Officer, 44Doors

Tim Hayden is a marketing advisor to brands in both the B2C and B2B marketplaces. He is a marketing scientist that studies communications behavior and the technologies that reshape it every day. With more than 15 years of experience in interactive marketing, entertainment and media consulting, Tim brings innovative strategies to life through the integration of mainstream media, events, mobile and social media. He is the CMO at 44Doors, a technology services firm that provides agencies and brands such as Jackson Family Wines, Fleishman-Hillard, AEG, Coca-Cola and AT&T with insights and gateways to successful mobile and social engagement.

Prior to 44Doors, Tim was partner at Blue Clover Studios, where he led client strategy for national and international marketing efforts for brands such as Hyatt, IBM and Rackspace. From 2003 to 2009, Tim was CEO of GamePlan Marketing, an Austin-based experiential marketing agency where he coined the term "Live-Mobile-Online." In 2004, he produced a guerilla marketing campaign for the Bluetooth SIG heralded as "The Greatest Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, Tim has overseen production of Bacardi's first social media/event marketing campaign, Dell's first social media widget, and AMD's most-viewed online video, while achieving other innovative accomplishments for clients such as IBM and Nintendo.

Tim holds a bachelor's degree in Political Science from Texas State University, and lives in Austin with his wife, Halea, and newborn son, Graeme. When not saving the world from bad mobile experiences, Tim chairs the board of Meals on Wheels and More.

LinkedIn Profile

President, McDonald Marketing

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in multicultural and diversity marketing.

She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors.

Kelly is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. Her company, McDonald Marketing has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.

Co-founder, PageLever

Jeff Widman has been cited an expert in Facebook EdgeRank and analytics by the Wall Street Journal, AdAge, Wired Magazine, and InsideFacebook. His Facebook marketing agency BrandGlue helped YouTube grow from 6M to 17M fans using purely organic tactics and in three months they grew the Washington Redskins to the fastest growing fan page in the NFL. Other clients include Microsoft, Intel, Phoenix Suns and Mint.com.

He got so frustrated by the lack of a decent Facebook analytics tool that he cofounded PageLever to provide better Facebook metrics. Currently PageLever measures more than 350 million Facebook fans across the fan pages of their beta testers, including stats you can't get elsewhere, like what percentage of fans you're reaching through the EdgeRank algorithm, and how many fans' comments came from mobile.

Vice President, Rovion, a division of Local.com Corporation

David Simon is an industry expert with more than 15 years of strategic advertising and sales experience. He was president and chief marketing officer for Rovion prior to its acquisition by Local.com. Previously he served as the vice president of marketing and chief strategist for CEIVA Logic, Inc., a privately held digital photo sharing services firm. Before creating his own product marketing consultancy, he spent three years at Yahoo! Inc., as the director of integrated promotions and as director of product marketing, reporting to the CMO. David was a founding employee and senior vice president of sales for Yoyodyne, Inc., an online direct marketing and promotions firm created by internet entrepreneur and author Seth Godin. While at Yoyodyne, he led a projection-exceeding sales team and was involved in the efforts related to the acquisition of Yoyodyne by Yahoo! for $30 million.

Chief Digital Strategy Officer, Blue Blazing Media

Elizabeth Hannan is a business communication strategist, agency-experienced online marketer, a seasoned corporate executive, a community brand development specialist, accomplished in social PR and by default a serial entrepreneur. Over the past 15 years she has developed and experienced a clear hands on understanding of what defines a business as successful and the key factors that need to be present for a business to be successful in the age of “Relationship Economy”.

Utilizing business developmental strategies, technology, the social web, formulas and algorithms, and SEO analytical metrics Elizabeth suggests the best Call-To-Action procedures to enhance your business. Elizabeth also consults with developing and established brands to maximize on the value of creative campaigns building on a solid solid lead generation strategy with longevity in mind.

Connect with Elizabeth: You can find her most days online with her national team at Blue Blazing Media, as Chief Digital Strategy Officer or blogging at JiveFromTheHive.com. For adventure Elizabeth hikes mountains and strives for a balanced life outdoors at WhenToZen.com.

Prez & Creative Strategist, smith&jones idea agency

An entrepreneurial spirit, Christine spent the first part of her career in the New York City advertising industry, but always knew she would one day own her own agency. For over 15 years, Christine has built smith&jones into a premier idea agency known in New England as the place to come for big picture thinking and creative marketing solutions. smith&jones’ specialty is connecting clients with their audience wherever they are – and the first step in the process always to walk a mile in the shoes of the consumer to understand their true motivations. Working with Susan Baier of Audience Audit, Christine is thrilled to share a BOLO case study that started with a deep understanding of audience segments and led to specifically tailored messaging and executions.

Christine always enjoys speaking to other entrepreneurs, business owners and marketers about injecting creativity and out-of-the-box ideas into their organizations and has helped clients find success in consumer goods, education, and financial sectors.

Founder, StringCan Interactive

Jay Feitlinger is founder of StringCan Interactive, a strategic online marketing and social media agency based out of Phoenix, Arizona, and co-founder of ShopTab, the first Facebook App that showcases an eCommerce store on Facebook through a data feed.

Over the past 15 years, Jay has devoted an inordinate (some would say insane) amount of time delivering innovative ideas to brands of all sizes in the interactive space. Prior to launching StringCan Interactive, Jay held a leadership position for 7 years with the largest internet marketing agency in Phoenix, AZ, overseeing account services and digital strategy for clients such as Under Armour, Pulte Homes, Arizona State University, Taser, University of Phoenix, Discount Tire and the Irvine Company. In addition to an extensive online marketing and social media background, Jay leverages his entrepreneurial experience from 4 successful businesses he launched and applies that knowledge when creating digital marketing initiatives. He understands no matter the size of the budget, measurable results are critical to prove success.

Jay is also Vice President of SEMPO (Search Engine Marketing Professionals Organization) Phoenix chapter, assisting agencies and brands on how best to navigate the many opportunities within the interactive space. Jay is called on to speak at many events, webinars and conferences to share advice and educate on various topics around internet marketing and social media. Based on the success of ShopTab, Jay is frequently requested to present on Facebook topics to educate agencies and brands on how to effectively learn from and connect with customers to monetize their presence on Facebook.

Senior Sales Executive, Web MD
Certified Partner of The Whale Hunters

Kimberly (Koehly) Davey is a digital marketing sales professional, agency business development consultant and speaker, and a Certified Partner of The Whale Hunters. For six years she was Vice President of Business Development for Sitewire and was instrumental in the agency’s rapid and sustained growth. During her tenure at Sitewire, Kimberly directly contributed to an aggregated top line growth increase of nearly 300%. Much of this growth can be attributed to Kimberly’s success in identifying, targeting and closing clients 10 to 20 times larger than Sitewire’s clients were historically, including Darden Restaurants (Red Lobster, Olive Garden, The Capital Grille and more), multiple divisions of Sears, Cox Communications, Furniture Brands (Thomasville, Broyhill, Drexel Heritage, Lane and more), Fry’s Food Stores (a division of Kroger), Under Armour, IMAX and more.

Having moved to the publisher’s side of digital marketing and sales, Kimberly now has a unique perspective on selling to agencies and how they could be getting a significantly bigger “bang” for their client’s buck by seeking out more strategic content marketing relationships.

She's often referred to as being on-point, direct, persistent and fun to be around.

Director of Digital Strategy, Defero

Michael Barber is the Director of Digital Strategy at Defero. He has worked on digital marketing strategy for brands such as Right Guard, Pulte Homes, Ubisoft, Kroger and Purex. Michael splits his time between Phoenix and Los Angeles where he lives with his fiancee, Tammy, and their dog, McDoogle. Beyond his family and friends, his second loves are BMW's and donuts.

VP of Client Services, BrandGlue.com

Zach Welch first logged into Facebook six years ago, back when it was open only to college students. In his current role as VP of Client Services for BrandGlue, Zach helps brands rock out their Facebook fan pages as part of their overall social media strategy.

Zach has worked with brands like Microsoft, Mint.com, and the Phoenix Suns, helping them get more value from their marketing by optimizing their social channels, particularly Facebook. Helping clients adapt and adjust to the fast pace world of social media is what he does best. Undoubtedly, his favorite client was the Washington Redskins. In just two months he helped them become the fastest growing fan page in the NFL. Zach’s recognized as an expert in Newsfeed Optimization and Facebook analytics. He currently resides just north of Seattle. In his free time, you can be sure to find him on the golf course or the ski slopes.

Content Partnership Editor, The Arizona Republic

John Triplett is developing outside content partnerships for the Arizona Republic and Channel 12. He is focused on building both topical and hyperlocal content opportunities, in order to deepen content relationships between the community and Republic Media.

John has been building online digital brands for more than 15 years for newspaper, television and cable media companies including Cox, Belo and Gannett. Also, he has worked as a consultant to web startup companies. He was the founder of www. Austin360.com, one of the top sites in the country for weekly website audience market penetration, and former general manager of www. ajc.com, the website of the Atlanta Journal-Constitution.

John can be reached at john.triplett@arizonarepublic.com 602-444-8234 Please follow this link to view John’s profile.

Vice President and Program Director, Marketplaces BIA/Kelsey

Peter Krasilovsky is a longtime specialist in the transition of local media and commerce to digital platforms. He currently serves as program director for BIA/Kelsey’s Marketplaces advisory service, focused on verticals, classifieds and e-commerce, and helps to produce BIA/Kelsey’s Interactive Local Media conferences.

Peter has been focused on “local” since the mid 1990s, when all the consumer research he saw indicated the consumers were eager for better online local information, and couldn’t find what they wanted, either online or off.

Peter previously worked as a digital strategist for major media companies ranging from NBC to the NFL. He also was a digital advisor to the U.S. Department of Commerce and various think tanks, including The Markle Foundation and The Benton Foundation. His authoritative views on new media trends have regularly landed him in most of the major newspapers, business magazines and business TV programs. Peter received a MA in Communications Management from the Annenberg School of Communications and his BA from Sarah Lawrence College in Bronxville, NY. He lives in Carlsbad,CA.

To contact Peter, send an e-mail to pkrasilovsky@kelseygroup.com or call (760) 918-0450.

Chief Troublemaker
Founding Partner, Curve Detroit Marketing Strategy & Creative Design
Curator, TEDxDetroit
Community Builder, Motor City Connect

Charlie is a purveyor of attention. He helps growing brands stand out from the clutter.

He opened the doors at Curve Detroit Marketing Strategy & Creative Design after being thrown out of several well respected ad agencies. As a marketing strategist and creative director, he has delivered blue sky ideas and bottom line results for blue chip national clients and budding challenger brands.

When he's not building brands, you'll find Charlie inspiring, educating and entertaining business audiences with his lively keynote presentations on marketing, innovation and motivation. Last year, he was named the second best PowerPoint Karaoke presenter in the world. This year, he hopes to win something that people have actually heard of.

Charlie is happily married to his unhappily married wife, Elena. They have two young sons with wild imaginations and boundless energy and one lazy cat.

Co-founder, Digital Strategist, Double Dutch & Company

With 16 years experience in the online space, Josh has worked with Fortune 100 clients to mom & pop start-ups to strategically leverage the tools and technologies that digital offers to meet a client’s business objectives. A frequent public speaker specializing in consumer connections via local, search and social media -- Josh is co-founder of Double Dutch & Company, sits on boards at The Art Institute of Phoenix and the Tempe CVB, is a founding member of Bazaar Bizarre Punk Rock Craft Fair community events and a member of Yelp Elite Squad Phoenix.

Vice President - Rovion Division, Local.com Corporation

David Simon is an industry expert with more than 15 years of strategic advertising and sales experience. He was president and chief marketing officer for Rovion prior to its acquisition by Local.com. Previously he served as the vice president of marketing and chief strategist for CEIVA Logic, Inc., a privately held digital photo sharing services firm. Before creating his own product marketing consultancy, he spent three years at Yahoo! Inc., as the director of integrated promotions and as director of product marketing, reporting to the CMO. David was a founding employee and senior vice president of sales for Yoyodyne, Inc., an online direct marketing and promotions firm created by internet entrepreneur and author Seth Godin. While at Yoyodyne, he led a projection-exceeding sales team and was involved in the efforts related to the acquisition of Yoyodyne by Yahoo! for $30 million.

Senior Client Strategist, Republic Media

For more than 15 years Sean Rogers has been obsessed with understanding the customer mindset. Whether he's developing marketing strategies to promote GI Joes, puppies or air conditioners, Sean's approach to marketing begins with one thing and one thing only: the consumer.

After putting in time with retail giants Toys “R” Us and PetSmart, Sean worked agency side to deliver high-powered consumer research and marketing plans for a myriad of top regional and national clientele.

In his current role as Senior Client Strategist with Republic Media - a Gannett Company - Sean is responsible for delivering innovative solutions that drive sales. His approach begins with the analysis and segmentation of customer data for clients in the health care, gaming and home improvement sectors. A typical plan includes ad measurement and evaluation, resulting in continual optimization of a client's marketing plan.

President, agencyside

An advertising veteran of 22 years, Bret started his career at Ketchum Advertising in San Francisco. He spent six years in direct response marketing for Sharper Image and SkyMall before marketing a major e-commerce initiative for a Fortune 500 computer distributor in the mid 90s. He co-founded Sitewire in 1999 and is still a managing member there. Bret has a passion for teaching others and enjoys being a part of all agencyside seminars.

Director of Business Development, Lucid Agency

Ken is a Founding Partner and Director of Business Development at Lucid Agency. Prior to working in the digital world, Ken started in the publishing industry, followed by executive recruiting in the Investment Banking sector. Interactive marketing experience includes campaigns for ASU, Mayo Clinic, Barrett Jackson, Investor Place Media, Mobility Sales, and many others. Ken and his team have developed a wide variety of campaigns including website design and development, lead generation and customer acquisition campaigns, retargeting, branding and display campaigns. Ken received his B.A.E. from Arizona State University and sits on the senior committee for the Phoenix section of non-profit Lift Up America, where he helps further the organization’s mission of providing food and education to children in lower income areas.

Vice President of Marketing, Marin Software

As Vice President of Marketing for Marin Software, Matt is responsible for worldwide branding, demand generation, and product marketing. Matt brings over 9 years of digital and product marketing experience to Marin. Prior to Marin, Matt ran marketing and business development for Spock Networks, a venture backed people search engine, helping launch the company and growing it to over 11 Million monthly unique users. Previously, Matt held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. At Coremetrics Matt oversaw marketing automation solutions which contributed to the company’s growth in revenues from $6 Million to $45 Million over a 4 year period. Matt holds a Computer Science degree from Princeton University and an M.B.A. from the Wharton School at the University of Pennsylvania.

CEO, Amanda Vega Consulting

Amanda Vega is an interactive industry dinosaur who began her career over 20 years ago as a chat moderator at AOL, later helping develop some of AOL’s signature products like AIM and Love@AOL. For the past 11 years, she has used her position as CEO to work with both agencies and clients, in the areas of PR, social media management/compliance compliance services, and other web-related activities. Her company has grown to four offices nationally, servicing 15 countries. Key clients have included Banana Republic, WebMD, General Mills, Sears, LG, British Airways, Sanofi, and many more. Amanda is a published author (she wrote “PR in a Jar” and was a contributing author for “The Social Media Bible.)

In addition to Amanda Vega Consulting, she is currently invested in several other ventures, including a seminar firm that teaches parents how to become paid bloggers (mommybloggerseminars.com) and a specialty marketing firm that specializes in infant/child industry products (brilliantbabyproducts.com.) When she’s not out being a pink Porsche driving Pug owner known for her honesty and snark, Amanda is combining her skills as an author and professional speaker with her educational background in organizational and industrial psychology to offer true, all-around business consulting.

Director of Product Management, Bunchball

Dan is Director of Product Management at Bunchball, where he is responsible for Bunchball’s product strategy and roadmap. In his role he works closely with customers like NBC Universal, Warner Brothers Studios, Hasbro and Bravo Television to help define and deploy world-class gamification applications. Prior to Bunchball, Dan has held roles as CTO, Technical Project Manager, and Technical Advisor for financial brokerage, e-commerce, and consulting firms. He has a BS in Information Systems and Finance from Binghamton University, and likes to spend his weekend taking to the skies as a licensed commercial pilot and flight instructor.

Chief Executive Officer, Relevant Ads & Local Splash

Steve Yeich has been leading technology businesses for over a decade. Prior to joining Relevant Ads and Local Splash, he was general manager of the Registrar and Aftermarket business unit of Oversee.net with operations in Los Angeles, Portland and Pompano Beach, Florida. Yeich was one of the early pioneers in Local Search at Overture and Yahoo!, where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Yeich has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (acquired by Motorola). Early in his career, Yeich was an engagement manager at McKinsey & Company. He holds a bachelor’s degree from Penn State University and an MBA from Harvard Business School.

Chief Executive Officer, Accordant Media

Art Muldoon co-founded Accordant Media in April 2010 as Chief Executive Officer. Accordant Media is an independent media-buying and custom audience optimization company. Accordant’s tech-enabled solution offers leading agencies and direct advertisers top-notch strategy + technology + execution to make biddable display, video and mobile media tactics and campaign delivery simpler and more impactful.

Art is a seasoned industry veteran who has been focused on launching, managing and advising digital media companies and interactive agencies globally since 1995.

Prior to Accordant, Art was SVP, Sales and Marketing, Aegis Media / Isobar Global Data Platforms, responsible for productizing the use of campaign data and tools for interactive agencies and large advertisers. Initiatives included cross-channel conversion attribution, ad-server analytics, and PPC search automation technologies.

Earlier, Art was SVP at BzzAgent and VP, General Manager at Avenue A | Razorfish. Art helped manage the interactive agency’s rapid business growth and client innovation in NYC ahead of aQuantive’s subsequent acquisition by Microsoft in 2007. Art also launched e-businesses and partnerships for Corbis Images, and served as a strategy consultant in the entertainment, media and communications practice at PricewaterhouseCoopers in Los Angeles. Art began his career in investment banking at Lehman Brothers.

Art holds a BA from Trinity College (CT) and an MBA from the Kellogg School of Management, Northwestern University. He lives in New York City with his wife and two daughters.

Founder, VeraSage Institute

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals around the world.

As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them.

He is the author of six books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; and his latest book published in December 2010, Implementing Value Pricing: A Radical Business Model for Professional Firms.

Ron has toured the world, spreading his value-pricing message to over 100,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession, named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, and 2007 Top 100 Most Influential People in the profession, and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.

He graduated in 1984, from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a member of the Professional Pricing Society. He presently resides in Petaluma, California.